MYOTee Explodes in Popularity Over Duanwu

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1970年01月01日 08:00:00 查看原网页 1

【摘要】The avatar generating app MYOTee has exploded in popularity on Chinese social networks since the Duanwu Festival.

The avatar generating app MYOTee has exploded in popularity on Chinese social networks since the Duanwu Festival.

Unlike MomentCam, last year’s pop app that turned real portraits into comic avatars, MYOTee allows users to craft their idealized cartoon depictions from the ground up.

MYOTee was developed by Guo Lie, a former product manager at Tencent. Guo says the app was inspired by his personal interest in animation, especially the Japanese cartoon One Piece.

The app is targeted at young adults born in the 1990s. Most of the development team consists of young programmers and artists experienced in appealing to the generation’s tastes. Guo attributes his app’s success to the era of the mobile Internet.

Avatars are especially popular with young adults. As the first generation to grow up with the Internet, young adults conduct the bulk of their social interaction on such platforms as Weibo, QQ Zone and Baidu’s Tieba.

The first wave of users was brought in not by advertisements, but by MYOTee’s high rank in download lists, Guo says. Top users are young women, who enjoy creating avatars for their boyfriends, husbands, family or coworkers.

Luo Ying, an employee at Deloitte & Touche, says sees the app as something like a jigsaw puzzle: one in which she can arranges the pieces to represent different people.

Lao Shu, a netizen at Zhihu, says the timing of the release was also important. The short Duanwu Festival break and the burst in free time after college entrance exams created enough idle hands to explore MYOTee.

In spite of fast growth, the app is already seeing a shrink in its user base.

Zhou Wei, an advertising text creator, says she was drawn to MYOTee’s game-like interface. However, she says the avatars are too limited in which personalities they can convey. Zhou says her attempts to use the app resulted in avatars that were too ugly or too beautiful – never a fair representation.

But finding a way to monetize MYOTee remains elusive.

Guo says virtual merchandise and personalized gifts may be one option. With the popular MomentCam already stagnating, it’s hard to imagine how long MYOTee’s popularity will last.

Guo says he didn’t expect the app to remain a top download. His company is attempting to cultivate a core base of regular users. MYOTee is currently receiving weekly updates.

Future versions may introduce the ability to create full-body avatars or select more emotions or backgrounds.

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BeijingToday
BeijingToday: 【MYOTee Explodes in Popularity Over Duanwu】The avatar generating app MYOTee has exploded in popularity on Chinese http://t.cn/RvudTiD ​ (2014年07月02日 13:08:10)
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