#贝立兹每日一词# " HARD SELL "——硬卖,也就是我们通常所说的销售员以高压力的销售技术来说服客户购买。e.g. The < hard sell > didn't work with me. The more the salesperson pushed, the less interested in the product I became.
#贝立兹每日一词# " GET YOUR HOUSE IN ORDER "——字面意思为收拾好你的房子,意指处理好你自己的问题,干好自己分内的事。e.g. a: What did you think of the new president? b: He looks tough. I think he's just the man we need to < get our house in order >. a: I hope so!
#贝立兹每日一词# " IN A NUTSHELL "——简而言之。用很简单的几句话/词概括,作总结。e.g. After arguing with corporate executives for hours, the union negotiator explained < in a nutshell > what the workers wanted: "shorter work days, better pay, and more vacation time."
#贝立兹每日一词# " GIVE UP "——give up (doing) sth -放弃(做)某事;give sth up –交出某物;give …self up – 自首;give someone up – 对某人不再抱希望。e.g. 1. Will you give up your job after you have a baby? 2. The escaped prisoner gave himself up finally.
#贝立兹每日一词# " BRAINSTORM "——头脑风暴。指大家一起讨论,集思广益。e.g. 1. Let’s begin to <brainstorm> ideas for the autumn campaign. 2. We've been <brainstorming> for two hours, but can't seem to come up with any useful ways to increase our product visibility.
#贝立兹每日一词# " INTERCEPT SURVEY "——拦截调查。指营销数据的收集是通过中断消费者购物所做的调查。e.g. One of the benefits of < intercept surveys > is that they allow interviewers to observe consumers' facial expressions and body language during questioning.
#贝立兹每日一词# " WORD OF MOUTH " ——口头信息即口碑,在日常口头传播中,关于某个对象的评价信息及反映出的公众印象。 e.g. When people hear information about products or services by < word of mouth > they often think it's more believable than advertising.
#贝立兹每日一词# " FILL SOMEONE'S SHOES "——表示接替/填补某人的位置/空缺。 e.g. If you are worried about someone younger <filling> your <shoes>, may we suggest coming into one of our language centers? English ability will certainly make your <shoes> much harder to <fill>!